Search engine marketing
I set up, run and report on Google Ads and Microsoft Advertising across the whole funnel — from Demand Gen, YouTube and Display for reach, through to Search and Shopping for demand that is already there.
contact@flumo.euThe whole funnel, on both engines, in one account structure rather than five disconnected ones.
Demand Gen, YouTube and Display, plus the Microsoft Audience Network. Built to feed the lower funnel, and measured on what it sends there — not on impressions alone.
Account structure, keywords, ad copy, negatives and bidding. Built from scratch, or rebuilt on an account that already exists.
Shopping and Performance Max for online stores, running on your existing Merchant Center setup.
Campaigns aimed at enquiries rather than traffic, with conversion tracking that matches how your sales process actually works.
Taking over an existing account or starting a new one: structure, tracking and reporting in place before the budget goes up.
Two engines, one account structure, managed together — and everything those two platforms can run, not only the search results.
Most accounts run on Google alone. Microsoft reaches a smaller audience, but clicks tend to cost less in many European markets, and campaigns can be targeted by LinkedIn company, industry and job function — something Google does not offer. For B2B that is often worth a second account. For Shopping, existing Google campaigns import directly.
No long onboarding. Three stages, and you know at each one what is happening.
We agree the scope and the budget. I get access, go through what is already running, and put structure, tracking and conversions in order.
Campaigns go live and are managed week to week — search terms, negatives, audiences, budgets, bids and creative.
A short monthly summary: what changed, what it cost, what came back. Plain numbers in a format you can forward.
I have worked in search engine marketing since 2021 — mostly Google Ads for online stores and for lead generation, with Microsoft Advertising alongside it. Flumo is my own practice, and I take on a small number of accounts at a time.
Clients are usually companies without an in-house paid search person, or with one who has more channels to look after than hours in the week.
Flumen is Latin for river.
Write with a sentence or two about what you sell and where you advertise now — that is enough to start.
Most accounts I take on are already running something. Tell me what is live and what you want it to do next.